Territory hierarchy
Move from regional overview to city-level Account coverage without duplicating context in every record.
Turn a market into an actionable Account universe.
Premisely joins geographic discovery, evidence-led fit and lightweight commercial workflow—without pretending every scraped candidate is already a qualified customer.
01ConfigureTranslate brand, audience and occasion into clear matching criteria.
02MapChoose a geography and build a sourced universe of relevant candidates.
03RevealSee fit, commercial potential, confidence and the supporting evidence.
04QualifyReview, assign, comment and move the right Accounts through the workflow.
05Hand offExport a reviewed selection as an audited CSV.
Discover
Start with the whole market, then spend depth selectively.
Search across on-premise, retail and experiences. Organise the raw candidate universe by region, country, city and account type before anyone commits research budget to it.
Staged enrichment
Low-cost open discovery runs first. Deeper research runs only on prioritised candidates, behind explicit spend controls.
Brand fit
Match audience, occasion, Channel, positioning and cultural relevance to the configured Brand DNA.
Commercial potential
Assess format, scale, momentum and route-to-market access without overstating what is still unknown.
Evidence and confidence
Keep supporting Sources beside each claim, and send uncertain conclusions to human review rather than rounding them up.
Account intelligence
A score is only useful when the team can challenge it.
Brand fit, commercial potential and confidence answer different questions, so they stay separate numbers. Every decisive signal can show its Source, its checked date and whether it is a fact, an inference or a human judgment.
Pipeline and Records
Sales workflow without heavyweight CRM ceremony.
Star, prioritise, flag, assign, comment and move Accounts through a calm board or a dense operational table. Qualification advances the same record it discovered—it never copies a row into a second system.
Pipeline board
A familiar stage flow from qualified through to won or lost, with priority and flag carried over from triage.
Records table
Every qualified Account with owner, lifecycle, flag and review state, sortable on any column for fast bulk triage.
Human context
Comments, flags, review status and next actions stay visible without turning a card into a dense form.
Freshness and refresh
Records carry a checked date and a next-refresh time, so stale evidence is visible rather than assumed current.
Source reconciliation
When two Sources disagree, a person chooses which one stands and that choice is recorded with its author and date.
Controlled hand-off
Export a validated selection through the audited CSV path. CRM sync and external sending remain roadmap capabilities.
Governed data
Evidence stays fresh, reconciled and accountable.
Premisely curates the market data centrally, so your team works with evidence that carries its provenance instead of maintaining it. Freshness, conflicts and corrections are governed for you.
Post-MVP concept
Outreach is shown as a direction, not sold as a live feature.
The MVP keeps contact research useful and honest: public business routes, named decision-makers, verification state and Source. Draft generation, sequences, sending and CRM sync stay outside the release.
Available in the MVP
Search sourced contacts, distinguish people from public business routes, inspect verification and attach new research candidates to Accounts you can work.
Illustrative campaign workflow
Evidence-aware drafting, human approval, caps, reply stops, opt-outs and delivery reporting. Any preview on the site is labelled illustrative and sends nothing.
What this is not
Three things it is easy to mistake this for.
Physical market intelligence sits between the list you can buy and the system that closes the deal. Being explicit about the boundary is the fastest way to tell whether it belongs in your stack.
Not a lead database
A bought list is a snapshot of contacts with no view of whether the account suits the brand.
- Fit is scored against your Brand DNA, not a generic firmographic
- Every claim carries a Source and a checked date
- Records are refreshed in place rather than re-bought
Not a replacement CRM
The system of record keeps owning the deal. This owns the market that feeds it.
- Discovery and qualification, not quoting, invoicing or forecasting
- Validated records export cleanly with their provenance columns
- CRM and ERP integrations are named as roadmap, never claimed as live
Not manual desk research
A spreadsheet built by hand ages the day it is finished and nobody can audit how it was built.
- Open Sources build the candidate universe before any paid call
- Inference is labelled as inference and capped by its evidence
- The whole territory rescores when the brief changes
See the workflow
Explore Barcelona Browse the evidence yourself.
Demo World lets you filter curated demo Accounts, select map markers and inspect fit signals without creating a customer workspace.